2024
Say your budget. Get a shopping list. Spend exactly what you planned.
Overview
MealMax AI takes the guesswork out of grocery shopping — say your budget, get a shopping list, and see exactly which stores stock it. Got $50? Actually spend just $50. I designed the brand, the full mobile app, and the landing page (built in Framer). Live now.
By the numbers
Live
iOS + Android
4
Stores integrated
End-to-end
Brand + App + Web
The problem
Most people walk into a store without a plan, grab whatever looks good, and check out wondering where the money went. MealMax replaces that loop with a budget-first shopping list you actually stick to.
MealMax started from a small, specific frustration — standing in a store doing mental arithmetic. The product is the answer to that moment: know exactly what you'll spend on groceries before you shop.
01 · Identity
Designed a brand that respects the user's situation — warm but not condescending, confident but not flashy. The visual system carries from the app icon to the storefront-style landing page.
02 · The flow — three steps
Step 1 — say your budget. Step 2 — get a shopping list tuned to that exact number. Step 3 — see where to buy it across Target, Costco, Walmart, and Whole Foods. Designed end-to-end to be useful while standing in an aisle, not at a desk.
Target
Integrated
Costco
Integrated
Walmart
Integrated
Whole Foods
Integrated
03 · The Landing
Designed and developed the marketing site in Framer — fast iteration, real motion, no separate dev cycle. Single clear path from headline to App Store and Google Play.
Live
iOS + Android
End-to-end
Brand + App + Web
Framer
Built the landing solo
Result
Design that respects the user's wallet is design that earns their trust — across four major US grocery chains.
Outcome
Live
iOS + Android
4
Stores integrated
End-to-end
Brand + App + Web
A live consumer product designed end-to-end — brand, mobile app, and a Framer-built landing page — mapping budgets to baskets across Target, Costco, Walmart, and Whole Foods.
Next project
The creative operating system — brand, marketplace, studios, and growth.