2024
EngageMix
AI that finds the best places to mention your product online.
Overview
EngageMix watches social conversations 24/7, finds the threads where your product genuinely belongs, and engages on your behalf — turning passive monitoring into active distribution. Trusted by 100+ businesses in beta.
By the numbers
18.5K
Weekly interactions
20×
ROI vs traditional
10×
Cheaper than hiring
100+
Beta businesses
The problem
Founders miss sales opportunities because they can't monitor social media around the clock. EngageMix closes that gap — without sounding like a bot.
Founders know exactly which conversations they should be in. They just don't have the hours to be in them. EngageMix is the agent that does — quietly, on-brand, and at the speed of the feed.
01 · Problem
Buying conversations are warm, but easy to miss.
The product story starts with a simple tension: real customer demand already exists across Reddit, X, and communities, but manual searching is too slow. By the time a founder finds the thread, the moment has often passed.
02 · Detection
AI scans for buying signals, not just keywords.
EngageMix continuously scans posts and threads to surface the ones that show real purchase intent. Instead of dumping raw mentions into a feed, the system highlights conversations worth joining and scores relevance before the user ever opens the thread.
03 · Workflow
One campaign can watch multiple channels at once.
The workflow had to feel operational rather than experimental. I designed the campaign setup to let a team define their product once, choose the platforms they care about, and let the system monitor across channels from a single control surface.
04 · Response
Replies are drafted to sound useful, not automated.
Once a relevant thread is detected, EngageMix generates a reply that is specific to the question being asked. The aim is not to spray generic pitches, but to help the founder join the conversation naturally with context-aware suggestions they can approve and post fast.
05 · Product
The full surface, in screens.
From the welcome dashboard to campaign setup, billing, and the reply layouts buyers actually live in — the product is built around one job: surface real conversations and get a credible reply out the door.
06 · Distribution
Paid social that sounds like the product.
To take EngageMix to market, I designed a Meta ads system that mirrors the product's voice — the same buyer-intent language, the same purple accent, the same promise of replacing manual replies with an always-on agent.
18.5K
Interactions intercepted weekly
20×
ROI vs traditional marketing
10×
Cheaper than hiring
100+
Businesses in beta
Result
Distribution, automated quietly — 100+ businesses in beta turning social listening into actual presence at 20× the ROI of traditional marketing.
Outcome
18.5K
Weekly interactions
20×
ROI vs traditional
10×
Cheaper than hiring
100+
Beta businesses
A working agent shipped to 100+ businesses in beta — turning social listening into 18.5K weekly interactions and 20× the ROI of traditional marketing.
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