2024
NotBroke
AI reveals your hidden money skills — live on iOS and Android.
Overview
NotBroke is an AI app that analyses your experience, surfaces the skills that are actually worth money, and shows you exact earning ranges based on current market data. I designed the brand, the full mobile app, and the landing page — shipped on iOS and Android.
By the numbers
Live
iOS + Android
End-to-end
Brand + App + Web
2
Person team
The problem
Most 'how to make money online' advice is generic. NotBroke starts from what the user already knows how to do — and turns that into a concrete plan with real numbers attached.
NotBroke started where every honest earning conversation should — with the question, what are you actually good at? Everything from the wordmark to the App Store and Play Store listings was built around that single prompt.
01 · Identity
A wordmark with attitude.
The brand had to feel like a friend who tells you the truth — confident, a little cheeky, never preachy. A flexible identity system that works at icon-size on a home screen and at billboard scale on the landing page.
02 · The Mobile App
Find your hidden money skills.
End-to-end mobile app design — onboarding, skill discovery, AI analysis of your experience, and a generated game plan. Every screen optimised for the moment someone actually reaches for the app: late at night, on the train, between jobs.
03 · Real numbers, not vague promises
Exact earning potential per skill.
The hardest UX problem was earning trust on the numbers. Solved it by showing precise earning ranges per skill — matched to the user's level — instead of generic promises. Every range is sourced from current market data, not pulled from thin air.
04 · Compare your success path
See what pays more, then pick.
Tailored to availability and income goals. Users can compare multiple income paths side by side and pick the opportunity that fits their actual life — not a fantasy version of it.
05 · The Landing
A landing page that converts.
Built the marketing site to mirror the app's voice — short, direct, no fluff. Two clear CTAs: App Store and Google Play.
Live
iOS + Android
End-to-end
Brand + App + Web
1
Designer (me)
1
Developer
Result
From wordmark to live download in one focused sprint with a tight team.
Outcome
Live
iOS + Android
End-to-end
Brand + App + Web
2
Person team
A real product, in real users' hands, designed end-to-end and shipped to both the App Store and Google Play.
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